Our Story

Welcome to Kerastem, where the essence of beauty harmonizes with the science of hair care. Born from the conviction that everyone deserves hair that’s both stunning and healthy, we pioneered the game-changing ‘OPTIMA,’ the market’s first PPD and ammonia-free hair color. Because your hair deserves better than common allergens.

But evolution is our constant companion. ‘COSMEDI,’ the upgraded Optima that not only bid farewell to resorcinol and parabens but took safety to a whole new level. We elevated the safety profile, setting a new benchmark for hair color excellence.


And now, the pinnacle of our innovation – Kerastem Hair Color. Kerastem isn’t just a brand; it’s a commitment. A testament to our unwavering commitment. Free from PPD, ammonia, parabens, and resorcinol, it’s the epitome of safety and sophistication.

Enriched with the goodness of argan oil, jojoba oil, and cocoa oil, it doesn’t just color; it pampers your locks, leaving them luscious and vibrant. Join us in embracing a world where your hair’s health is as important as its beauty!