For a long time, colouring meant sacrificing hair health. Dryness, breakage and scalp sensitivity were considered “normal” after colouring, but they were never normal. The reason wasn’t the colour… it was the chemicals inside traditional dyes.
Conventional hair colours use ammonia, resorcinol, parabens and PPD to force pigment deep into the hair. This process opens the cuticle too aggressively, strips natural lipids, weakens the hair shaft and irritates the scalp. That’s why hair loses shine and strength over time.
The Game-Changer: Clean Hair Coloring
Modern science has evolved to offer rich, vibrant colour without harsh chemicals.
Today’s healthy hair colors eliminate ammonia, resorcinol, parabens and PPD and replace them with gentle pigment technology infused with nourishing oils.
Oils like argan, coconut, jojoba and olive don’t just make hair feel soft — they reduce protein loss, lock in moisture and strengthen the cuticle while color develops. The result? Vibrant shades + healthier hair after colouring instead of damage.
Why After-Care Matters
Even the best hair color needs proper maintenance.
Regular shampoos often contain strong sulfates and high pH that wash away pigments and dehydrate hair.
A color-protect shampoo and conditioner work differently:
🟣 Gentle cleansing without stripping
🟣 pH 4.0 – 5.5 to keep the cuticle sealed
🟣 Antioxidants & UV filters to prevent fading
🟣 Moisture-locking ingredients for smoothness and shine
The conditioner reinforces the lipid barrier and locks pigments inside the hair, helping color last 2–3× longer.
The New Standard of Hair Coloring
Healthy hair color =
✨ No ammonia, no resorcinol, no parabens, no PPD
✨ Nourishing botanical oils for strength & shine
✨ Color-protect shampoo + conditioner for long-lasting vibrancy
Color shouldn’t damage your hair — and now it doesn’t have to.
Beautiful color and healthy hair can go hand-in-hand.